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UTE Designs
Industry
E-commerce
Client
UTE
Challenge
Although the website was ecommerce, the product page did not have your typical products as 'add to cart' instead they had quotes. These quotes were to be customised keeping different aspects in mind. The product page was supposed to be an 'add to cart' for quotes. The challenge here was to not let "get the quote" option below fold at the same time keeping all the customisable fields visible at first glance.
Solution
The design thinking for this had to be non conventional. I had to sort of mess with the very concept of how quotes are perceived, so the solution I came up with was giving drop down like tags such that each field was customisable thereby keeping the "get the quote" button above the fold at all times.
