RÊVE Escapes
Hospitality
Outcomes
~2 mins
Time to book
~20%
Inquiries increased
2k+
Monthly traffic
My role
Role: Product Designer
Team: 1 designer (me) + 1 engineer
Timeline: ~3.5 weeks
About RÊVE
Rooted in the French word for dream. RÊVE is a collection of design-led homes for those who feel deeply and live slowly. Located in Goa, they focus on creating an experience that doesn’t just serve, but stays. The project involved designing and developing the website from scratch.
Understanding the client requirement
This was a zero-to-one product. No prior version, no internal analytics, no user research to inherit. The brief was: to showcase experietial living throuhg the website. That was all the brief I had.
With no internal data, the only way forward was to understand the core of reve market before touching Figma. I went through their core philosophy, had a sit down with client to understand their offering and realised what they wanted to showcase. Reve was built essentially on 5 principles
Rooted
Mindful
Honest
Experiential
Emotional Intelligence
It was necessary to bring out these elements throughout the site and thus it became the principle on which the entire website was founded on.
Challenge
The experience needed to be immersive, not a transactional villa-booking site. Visitors should feel something before they ever book.
Since REVE is about escaping the pace of city life, the website itself needed to feel calm and restful, giving visitors a preview of the experience that awaits them.
Solution
I grounded the interface in REVE's earthy brand palette, warm, muted, natural tones that make the site feel rooted and restful the moment it loads. The colours do quiet emotional work, signalling refuge and nature before a single word is read.
The key to showing slow, calm life was to introduce soothing animations and effects. Entire site has smooth scrolling animations that flow from one screen to other.